Kanthal® - endorsed brand: “Part of Sandvik Group”
Kanthal® is Sandvik Group's brand for heating technology products and services and a world leader in its business segment. In order to further strengthen the brand in the market place, it will now be endorsed as "Part of Sandvik Group" and the brand identity will be updated accordingly.
Kanthal®, Sandvik's brand for heating technology products and services and a world leader in its business segment, is now an endorsed brand. The Kanthal business was fully incorporated into the Sandvik Group in 1997 and is regarded as one of the group's most valuable brands.
- We want our customers to know that the Kanthal® brand is a world leader within the heating technology segment. There is great growth potential for the brand both geographically and within new application areas, says Nicklas Nilsson, Vice President Sandvik Materials Technology.
- By making it an endorsed brand within the Sandvik Group we continue to build on our strong position and at the same time obtain increased leverage by being part of and globally integrated within Sandvik, Nicklas Nilsson continues.
- Until now, the relationship between Kanthal® and Sandvik has been communicated by using both logos. From now on we will use the Kanthal® logo together with the endorsement "Part of Sandvik Group" when communicating and promoting the brand. This will both clarify the relationship and strengthen the Kanthal® brand further, says Minna Rodling, Brand Manager Sandvik Group.
Kanthal®, is a world leading brand for products and services in heating technology and resistance materials segment, with the advantages of having access to the resources, including research and development and advanced processing technologies of the Sandvik Group.
We continuously drive the materials evolution process forward to meet current and future requirements in terms of advanced materials for critical parts in customer products. We have 150 years of experience in this field. Through our involvement in the creation of products that offer a longer service life, yield higher productivity and reduce energy consumption, we help make industrial operations across the globe safer, more efficient and more sustainable.
Sandviken, 24 November 2016
Sandvik Materials Technology